For small business owners who know their marketing should be working harder for them but aren’t sure why it’s falling short. You want an expert to take a deep look under the hood and tell you exactly what to fix, what to stop wasting money on, and where the real growth opportunities are.
For owners who are ready to grow but can’t justify hiring a full-service marketing agency. If you’re running ads, posting content, or using multiple channels, but feel like you’re guessing… this gives you a senior marketing partner who sets the strategy, reviews performance with you every week, and helps you make smart decisions.
For small business owners who want their digital marketing handled so they can stay focused on running their business. This is for owners who know paid ads can grow their business but don’t have the time, expertise or energy to manage campaigns themselves. You get hands-on management AND strategic partnership, so your marketing is always working for you.
For those who’ve already completed the full audit and want updated insights as their business evolves. Perfect for staying on track, making sure your marketing is improving each quarter, and catching new opportunities you might otherwise miss.
We start with a 45 minute conversation to understand your business, your goals, and your biggest marketing challenges. No jargon, no pressure—just clarity on where you want to go and where marketing can make the biggest impact.
We’ll then schedule 30 minutes to review which of our services is a fit for your business- whether it’s writing a custom playbook showing you exactly what to tackle first or a custom managed, marketing plan for the year. Every plan is built to drive measurable demand, not vanity metrics.
A fractional CMO gives your business senior-level marketing leadership without the cost of a full-time executive. Tideform sets your strategy, aligns your channels to revenue goals, and ensures your marketing budget is invested efficiently to generate measurable growth.
The Growth Audit & Playbook is a structured evaluation of your paid media, website experience, analytics setup, creative effectiveness, competitive landscape, and unit economics. You receive a prioritized roadmap outlining quick wins, foundational improvements, and long-term opportunities to grow your business.
Most small businesses invest 5–15% of their revenue into marketing, depending on growth goals and margins. That said, every small business is unique and some do not need to spend any money at all and just focus on "free" channels like e-mail and SEO/ AEO/ GEO. Tideform helps you determine the right investment level and ensures every dollar is tied to ROI using metrics like CAC, LTV and incrementality.
Tideform is built specifically for small businesses that want clear strategy, accountable performance, and measurable results. If you want a marketing partner who focuses on ROI—not vanity metrics—you’re a great fit.
Yes! Tideform can complement existing internal talent or agency partners by providing senior-level oversight, improved measurement frameworks, channel prioritization, and optimized paid media strategy to ensure everything is aligned and driving revenue.
Absolutely. Many businesses start with the Growth Audit & Playbook and continue with ongoing paid media management, optimization, fractional CMO support, or monthly performance reviews to stay accountable and maintain long-term growth.
Costs range based on the level of support needed. For example, our Growth Audit & Playbook offering starts at $2,500 and it will give you all the strategic insights and actionable marketing steps you can take immediately that will boost your business. If you would prefer full marketing management for your business, that would start at $5,000 a month. Exact prices are subject to change and a tailored quote for services will be presented after we sit down and get to know your business’ unique digital marketing needs.
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